This report (Vlassis, A., Psychogiopoulou, E, Kandyla, A. and Sarikakis, K. (Eds) (2025)) examines EU film promotion by states and EU policies. It highlights the need for stronger gender equality support in the audiovisual sector.

Part B, authored by Evangelia Psychogiopoulou (ELIAMEP), Anna Kandyla (ELIAMEP), Pelin Turan (SSSA), Apostolos Samaras (ELIAMEP), Laia Comerma (ELIAMEP), and Caterina Sganga (SSSA), forms part of T3.5 (EU law and governance and the promotion of the EFI on the international scene). It examines and assesses whether—and, if so, how—EU law and policies promote European audiovisual works and film beyond the borders of the EU. It does so by mapping the policies and instruments in place, identifying their characteristics, complementarities, enablers and limitations in enhancing the internationalisation of the European audiovisual industry. The analysis focuses in particular on agreements the EU has negotiated with third countries and regions concerning trade facilitation and cooperation in the audiovisual and film sectors. It also  considers EU funding instruments supporting the audiovisual sector and external action in this field. Methodologically, the study draws on extensive desk research and the analysis of a range of primary and secondary sources, complemented by insights gathered through semi-structured interviews with EU officials and film stakeholders. Overall, the findings indicate that EU agreements with third countries, along with audiovisual cooperation and external funding tools, include various elements that can boost the positioning of European films worldwide, although the scope of these instruments varies. The analysis also suggests that considerable untapped potential remains and calls for a comprehensive internationalisation strategy that promotes the competitiveness of the European audiovisual sector while supporting cultural diversity.

The report is available here.

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Experts
Evangelia Psychogiopoulou Senior Research Fellow, Assistant Professor/University of the Peloponnese, European Law & Governance, Fundamental Rights and EU Values, EU Law-Making, EU Law and Policies for the Digital Transformation, Cultural Diversity, the Media, EU Horizontal Policy Priorities, European Judicial Dialogue
Anna Kandyla Research Fellow, Media and Political Communication, European Politics, Political Participation, Democracy
Apostolos Samaras Research Fellow, European Programme ‘Ariane Condellis’; European Law, EU Governance & Policies, Economic Law, Rule of Law & Human Rights, Public Law, International Law