REBOOT (Reviving, Boosting, Optimising and Transforming European Film Competitiveness) focuses on the European Film industry, aiming to to connect the existing strengths, identify and overcome weaknesses and plan for future competitiveness in the fields of policy, practice and experience. The project has two main objectives:
a) to explore the long-standing strengths and pervasive gaps in European competitiveness and policies for competitiveness, inquiring inter alia into ways of ‘measuring’ ‘analysing’ and ‘evaluating’ the impact of policies and strategic pathways, and
b) to place attention to the active preparation for the future in the area of audiences by exploring audience preferences and their generation, as well as modes of film content production. These are elements which today’s youth will carry and engage with in the coming decades as makers and consumers, as well as industry and policy.
Overall, REBOOT aspires to provide a full set of knowledge of the European film industry, which maximises its existing strengths, combined with strategic and tactical dimensions of action for the optimisation of the potential held in European youth publics, understood both as emerging audiences and as citizens. This aspiration is met by combining five mutually reinforcing dimensions:
- increasing support for young people’s engagement with European film;
- strengthening the place of the EU in the global audiovisual economy, particularly in light of the rise of video on demand (VOD);
- supporting cultural diversity in the EU film industry;
- addressing the need for a different understanding of competitiveness and relevant indicators in this context; and
- recognising and supporting the importance for the EU of film and, more broadly, of the cultural and creative sector as a geopolitical asset.
Universitat Wien (UNIVIE), Austria
Universite de Liege (ULIEGE), Belgium
Universidad Complutense de Madrid (UCM), Spain
Kadir Has Universitesi (KHAS), Turkey
Erasmus Universiteit Rotterdam (EUR), Netherlands
Universiteit Gent (UGENT), Belgium
Universidad Carlos III de Madrid (UC3M), Spain
Scuola Superiore di Studi Universitari e di Perfezionamento S Anna(SSSA), Italy
Universite Cote d’Azur (UCA), France
Jyvaskylan Yliopisto (JYU), Finland
Uniwersytet Warszawski (UW), Poland
Hellenic Foundation for European and Foreign Policy (ELIAMEP), Greece
Funded by the European Union. Views and opinions expressed are however those of the author(s) only
and do not necessarily reflect those of the European Union or the European Research Executive Agency. Neither
the European Union nor the European Research Executive Agency can be held responsible for them.